Pain Points

Issue/Opportunity	Secondary persona	Main persona
No easily accessed application specific for the museum	4	3
Too little detail in the information texts of the exhibits	4	3
Exhibit information not in their native language	3	2
Not enough interactivity at the museum	5	3
The design of the museum application is horrible and does not facilitate information searching	4	3
Information about the museum, i.e. opening hours and directions was unclear	3	4
Translated exhibit information was freely available using a mobile application	2	2