Main persona and scenarios

Name: Julia Benitez

Age: 27

Hometown: Barcelona, Spain

Background:

Grew up in the Barcelonian suburbs where she spent her days playing soccer with her friends. Early on, she grew an interest in nature, animals, but also historical events such as medieval times and wars. After acquiring a Bachelor’s degree in national history, and working a couple of years, she set out to travel the world and learn about different countries’ history from a native perspective. She travels with her girlfriend Carla whom she has been with for three years now. They try to visit museums in every city they go to. Back home in Barcelona, she teaches national history in high school.  Her girlfriend works at Zoo de Barcelona where she is a zookeeper.

Personality:

Julia loves to cook and learn new things. She keeps an open mind to most things and likes to go outside of her comfort zone. She is a technologically savvy person and keeps up with trends and news when it comes to technology. She usually looks up which museums she wants to visit and does a little research about them before travelling to a new city.

Today:

Julia and Carla decided to go to Stockholm to visit the Swedish Museum of National History to learn more about the climate and the animal life in Sweden. They’re currently staying at the Fridhemsplan Hotel & Hostel where Julia had a bad night’s sleep and isn’t really in the mood for complications during the day. She is easily agitated today and just wants everything to flow smoothly.

Scenario 1

After waking up at 8:00, Julia and Carla goes down to the hotel breakfast and try to find a mobile application for the museum, using the hotel’s WiFi. They’re trying to prepare as well as they can, since they don’t want to use the roaming mobile network while abroad. She doesn’t find a specific application for the Swedish Museum of Natural History, but she does find one that has a little information. Unfortunately, the application doesn’t really suit her needs and she as a tech savvy person dislikes the design as she feels that it is outdated. She wishes that there was a modern application specifically for the NRM with updated information about current exhibits, open hours and how to get there. The lack of a good application makes her annoyed, but Carla calms her down and they get going by looking up the address on Google Maps.

Before going to Stockholm, they had checked out the website of the museum and found that there was also an IMAX-theatre at the location. They thought it would be great to see a movie after the visit, so they bought combo-tickets for both the museum and for a movie at the theatre. Moving through the exhibitions of the museum, they noticed that there was only a Swedish and an English version of the information texts for the exhibits. This was unfortunate as Carla doesn’t read or speak English well so Julia had to translate every piece of information. They wished for some kind of easy way to directly translate the texts, but didn’t feel like asking for a guide so they went on throughout the museum by translating themselves. At the end of the visit, Julia also found that the information wasn’t detailed enough as she would have wanted to learn more about specific exhibits that interested her.

Scenario 2

After waking up and having breakfast, Julia and Carla decides to try find an application online, but realizes that the only one available is very sub-par. After finding sufficient information about the location, she has to find information on how to get there using another web page - she would much have preferred if they somehow were linked and she could find everything at the same place, maybe an app?

When arriving, 2 hours later, Carla and Julia starts touring the museum, but feels that there isn’t enough interactive exhibits. She likes it when she can take part somehow, maybe through some gamification or other interactive ways - she thinks to herself that she would have loved some way to play games about the exhibits, so she would have more fun touring the exhibits. She finds that what she thought was most enjoyable at the Swedish museum of national history was a game where you had to hit the light of whatever fruit was glowing (much like the carnival game whack-a-mole) - however, this had almost nothing to do with the exhibit, so she felt that it was very misplaced, and almost tragic that the thing that was most enjoyable wasn't even something about an exhibit. She thinks to herself, maybe there could be some kind of mobile game about some exhibits, which makes the visits a whole lot nicer?