Secondary persona and scenarios

Main persona

Name: Pekka Halonen

Age: 38

Hometown: Joensuu, Finland

Relationship status: Single

Background

Pekka studied Construction at high school but dropped out early to become a tile layer apprentice. After 20 years in the industry he wants to turn his life around and become a teacher. But before he starts his new path he wants to see the world. His goal is to make up for lost time and find the love of his life.

Personality

Pekka is a very humble man who cares a lot about his friends and family. Despite his mundane work he has always been passionate about history and culture.

His shy nature has prevented him from taking a lot of risks in his life but lately he has found courage to experience new things.

Today

Without a goal in his traveling Pekka took the first boat over to Sweden and before his flight to Zimbabwe leaves the next morning he wants to experience as much of Stockholm as he can in one day. At the terminal he found a few broschures for museums and tour guides but he would prefer to find everything using his smartphone.

Scenarios

Scenario 1

Pekka decides that he wants to visit one of the museums, the Maritime Museum, he found in the broschure and hops on a bus. While he’s on the bus Pekka realizes that the museum might not be open so he finds their website on his smartphone. To his surprise he manages to find information in Finnish and is content that he made the right choice in museum.

At the museum starts touring the museum on his own and, expecting to find information in Finnish at every exhibit, chooses not to join a guided tour. To his horror he realizes that only a few of the exhibits have information in Finnish, most are in Swedish and English. When he goes back to the reception where he gets confirmation that very little information is available for non-Swedish speakers. If only there was an app...

Scenario 2

Pekka has heard from a friend about the Museum of Spirits and when he sees an ad for it in the terminal he decides to search for some information about it. He pulls out his phone and quickly finds their website which tells him that although they don’t have guided tours in Finnish, they have an application with several different languages, one being Finnish. To find out more about the application he looks it up on Play Store. The sleek design and feel convinces him to give it a try.

When he is at the museum he uses the application vigorously and finds out much more about the exhibitions than he could have without it. He feels very pleased about his experience and wants to recommend it to all of his friends.